Centra 'Full Roast' Identity & Promotion

Full Roast

Centra wanted their stores to become a 'desitination' for coffee. After securing a new supplier of better quality, fairtrade® beans they wanted to create a buzz around the new in-store offering. To do this, the Full Roast sub-brand was created. The logo and complementary brand elements broke away from the usual own-brand visuals, helping set it apart and highlight their new coffee to the customer.
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