Portifi Identity

Portifi Identity

Halo Telematics’ Portifi service allows large passenger vehicles, such as coaches, to provide portable wifi to the occupants. To highlight this sub-brand an identity was created that would work just as well in small single colour application on the device, as it would in large format on the vehicle exterior. The result was a redraw of the ubiquitous wifi icon to suggest movement which was then incorporated into a logotype of the name.
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